Purpose

We want to create a world where business benefits everyone and harms no one.


Why does your business exist?

Social purpose businesses

We’ve studied and worked with 100s of social purpose businesses.

Here are some of our favourites.

Your purpose

The 8 tests of social purpose


Integrating Social Purpose starts with defining your purpose.

If you already have a stated purpose, you can test it against our

8 tests of social purpose.

Integrated Social Purpose

Integrating a social purpose into your business creates impact, attracts customers and engages your team. It's also fun!


Our DREAM business method helps you integrate a social purpose into your established business.

Assess your purpose
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